Funeral Industry Experience & Leadership

Funeral Industry Experience & Leadership

Whilst I have a broad range of skills, applicable to a variety of businesses and industries, my commercial acumen is largely derived from my eighteen year involvement in the Australian funeral industry.

During my funeral industry career:

  • I was Managing Director of recognised industry leader, Tobin Brothers (Melbourne) for over twelve years. Under my leadership, Tobin Brothers increased its market share, branch network and community profile considerably, through a range of innovative and strategic measures
  • I was Chairman of Australia's leading coffin/casket manufacturer, Amalgamated Casket Company (ACC), for over 12 years. During this period, ACC's client base, product range and industry profile increased considerably, and I developed first-hand knowledge of this important aspect of the industry
  • I was actively involved in the Australian Funeral Director's Association (the AFDA), serving on the Victorian and National Councils for many years, including two year terms as Victorian President and National Treasurer; I have also worked in collaboration with other funeral industry associations
  • I made overseas study tours, to the USA, Europe, New Zealand and Asia, in order to enhance my industry knowledge
  • In 2008, I was selected by the Victorian Minister of Consumer Affairs to sit on the Victorian Government's Funeral Industry Ministerial Advisory Council, which met from late 2008 to mid 2010, during which time I was the principal draftsperson of a Code of Conduct for the Victorian Funeral Industry.

As a result of these roles and experiences, I am a recognised innovator and "thought leader" within the Australian funeral industry, and through OutLore Consulting, am able to draw on my extensive industry knowledge and contacts to the benefit of my clients.

Specialist Funeral Industry Services

OutLore Consulting offers a range of specialist services to funeral industry clients, which can be tailored to the needs of you and your business.

Business Health Check

Is it time your business had a health check?

OutLore Consulting offers a comprehensive Business Diagnostic service, whereby I will:

  • Visit you (usually for a day or half a day) to closely assess all aspects of your funeral business
  • Prepare a report identifying areas for potential improvement, and opportunities for increased profitability
  • Assist you to implement and address the issues identified

Advisory Service

Do you have an experienced business sounding board?

OutLore Consulting offers an ongoing Advisory Service, whereby I will:

  • Meet with you and/or your key staff on a regular basis to discuss issues and projects
  • Provide continued advice and support in between meetings to help you stay focused on your goals

Strategy Formulation

What are your business goals and how are you going to get achieve them?

OutLore Consulting offers a structured Strategic Planning process, whereby I will:

  • Research and familiarise myself with your business and market
  • Facilitate a structured Strategic Planning workshop
  • Prepare a written Business Plan
  • Present the Plan to you and your key staff
  • Assist you with implementation

Succession Planning

What's your plan for the future?

OutLore Consulting offers constructive Succession Planning advice, whereby I will:

  • Facilitate a process to identify your succession planning options
  • Assist you to implement your preferred option

Buying & Selling

Is it time you considered selling your business, or buying one?

OutLore Consulting offers a range of business transaction services, including:

  • Advice on how to prepare your funeral business for sale
  • Assistance with appraising your acquisition options
  • Guidance with all aspects of the sale or purchase process.

People Development

Is your business the preferred employer in your industry/market?

OutLore Consulting offers a range of people development services, including:

  • Mentoring and coaching of key staff
  • Development of your Human Resources infrastructure
  • Formulation of a Preferred Employer strategy

Marketing & Branding

What do you want your business to be famous for?

OutLore Consulting offers a range of creative Marketing & Branding services, including:

  • Facilitation of a Branding Clarification & Alignment Workshop
  • Preparation of a written Marketing Plan
  • Development of marketing livery/collateral and advertising material
  • Maximising your internet presence

I am proud to offer many of these specialist services in conjunction with experienced and respected funeral industry financial adviser, Peter Mulqueen of MGR Accountants (based in Bendigo, Victoria).

Martin Tobin